Developing the Future Stories of Companies: Open and Closed Story Worlds

Michael Müller ()
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Michael Müller: Stuttgart Media University

A chapter in Transforming Organizations, 2019, pp 75-88 from Springer

Abstract: Abstract Every company has a future story, whether it knows it or not. A crucial question is: Is the company at least partly in control of this future story, or is it fate that writes the story? A second important question concerns the nature of the future story: Does a company rely on a closed or an open story setting? Closed story settings motivate employees by fear and offer few options, while open stories motivate employees by giving the work in the company a deeper meaning and offer lots of options. This paper explains the difference between both story styles and shows the process for developing successful future stories.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-17851-2_6

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DOI: 10.1007/978-3-030-17851-2_6

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