Storywork: Facilitating the Transformational Power of Story in Brand and Organizational Development

Steph K. Bachmair ()
Additional contact information
Steph K. Bachmair: B-onfire

A chapter in Transforming Organizations, 2019, pp 89-102 from Springer

Abstract: Abstract Storytelling, understood classically, refers to a one-way communication. Storywork, in contrast, is meant to be a dialogue between a teller and listener. As a dialogue storywork can become a vehicle for awareness, transformation and relationship work. Storywork integrates sensitive listening, impactful authentic telling and cocreating. This article illustrates how story and process may interact. A story created through such interaction can impact charismatic branding and at the same time be a solid and healthy base for an organizational process of growth and transformation. Major foci rest: On the iterative storywork cycle of listening (narrative research), cocreating (transformative experience) and telling (narrative strategy building) On archetyping to explore the organizational myth and support its expression On a processwork attitude and methodology to facilitate cocreative strategy building To make theory more tangible, the article ends with cases illustrating the work on organizational lead, change and brand stories.

Date: 2019
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-17851-2_7

Ordering information: This item can be ordered from
http://www.springer.com/9783030178512

DOI: 10.1007/978-3-030-17851-2_7

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().