The African Lions in a Changing Marketplace

Ebimo Amungo
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Ebimo Amungo: Amungo Consulting Limited

Chapter 12 in The Rise of the African Multinational Enterprise (AMNE), 2020, pp 239-261 from Springer

Abstract: Abstract Africa is changing. High population growth and rapid urbanization is creating an urgent need for the sustainable development of the continent. Governments have increased their effort to improve the business environment through reforms and massive investments in infrastructure. Geopolitical changes in the world has, however, prompted a new scramble for Africa’s resources and growing consumer class. The opening up and liberalization of African economies engendered the expansion of private investment. The success of Africa’s Lions has signaled to the world that there are opportunities for profits despite the risk and challenges associated with the continent and this has spurred increased investments by MNCs. The African market place is now more diverse and contestable and it is now to be seen if the African Lions will survive the changing business jungle.

Date: 2020
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DOI: 10.1007/978-3-030-33096-5_12

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