From Zero to Hero: B2C Practice as Revenue Generator in B2B

Mike Kleinemaß ()
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Mike Kleinemaß: thyssenkrupp Industrial Solutions AG, Corporate Communications

Chapter 31 in B2B Marketing, 2021, pp 699-715 from Springer

Abstract: Abstract B2B communication is undergoing digital change. But how can websites be used to generate visibility, leads, and sales even for high-priced capital goods? This case study provides a process model for supporting technical sales through digital marketing to generate revenue with a manageable investment.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-54292-4_31

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DOI: 10.1007/978-3-030-54292-4_31

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