Sports Sponsorship Contracts

André-M. Szesny
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André-M. Szesny: Heuking Kühn Lüer Wojtek

A chapter in Managing Sports Teams, 2021, pp 187-198 from Springer

Abstract: Abstract If the sponsor and the sponsee agree to enter into a sports sponsorship, the services and consideration will generally be recorded in a written contract. What further content should be included in this contract and what legal nature a sponsorship agreement has is explained below. In addition, recommendations for contractual regulations are given in detail, and various disruptions to performance and their consequences are described. Finally, reference is made to the special nature of tying transactions in connection with sports sponsorship.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-56495-7_10

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DOI: 10.1007/978-3-030-56495-7_10

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