Managing the Development Portfolio

Stefano Biazzo and Roberto Filippini
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Stefano Biazzo: University of Padua
Roberto Filippini: University of Padua

Chapter 9 in Product Innovation Management, 2021, pp 159-175 from Springer

Abstract: Abstract Company’s competitiveness is closely linked to its ability to adapt its product offering to market and technological changes. A product portfolio’s complexity depends on various factors: type of industry, available resources and competitive strategy. Many companies have a portfolio focused on a core product line—the product around which the original business model was built; however, success and growth often depend on the progressive expansion of the offer and increase in product variety, aiming to capture more and more market segments. Decisions on the development portfolio is a matter of central importance. It determines the evolution of the value proposition with which the company positions itself in the market and faces competitors.

Date: 2021
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DOI: 10.1007/978-3-030-75011-4_9

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