Where Are we Currently in Digital Fundraising?

Linda Mareen Neugebauer () and Irene Zanko ()
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Linda Mareen Neugebauer: Prosocial Agencia de Fundraising S.L.
Irene Zanko: DIRECT MIND GmbH

Chapter 2 in Lead Community Fundraising, 2021, pp 9-37 from Springer

Abstract: Abstract The wave of digitalization has also reached fundraising. The question is, will it be a tsunami that leaves no stone unturned? Or is it a gentle wave that slowly surrounds what already exists—like an ocean current.

Date: 2021
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DOI: 10.1007/978-3-030-77849-1_2

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