All about Lead Community Fundraising

Linda Mareen Neugebauer () and Irene Zanko ()
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Linda Mareen Neugebauer: Prosocial Agencia de Fundraising S.L.
Irene Zanko: DIRECT MIND GmbH

Chapter 4 in Lead Community Fundraising, 2021, pp 45-49 from Springer

Abstract: Abstract Okay, we’ve exaggerated a bit. Everything won’t be in this chapter. But the most important thing about lead community fundraising will be. And that is: Lead community fundraising is not just about addressing people, like traditional sales is, it’s about having a real dialogue with people. Nothing more—and that is difficult enough.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-77849-1_4

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DOI: 10.1007/978-3-030-77849-1_4

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