This Is how Lead Community Fundraising Works: The Campaign

Linda Mareen Neugebauer () and Irene Zanko ()
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Linda Mareen Neugebauer: Prosocial Agencia de Fundraising S.L.
Irene Zanko: DIRECT MIND GmbH

Chapter 6 in Lead Community Fundraising, 2021, pp 61-84 from Springer

Abstract: Abstract Now it’s time to get down to business. Here you can find out what your lead campaign needs in order to work. And here it is—nicely packaged in a graphic (Fig. 6.1). But no worries: there’s much more here than just a graphic.

Date: 2021
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DOI: 10.1007/978-3-030-77849-1_6

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