CSR in Marketing Management

Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold ()
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Isabel Dathe: Technical University of Berlin
Marc Helmold: iubh University

Chapter 5 in Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG), 2022, pp 77-85 from Springer

Abstract: Abstract The Marketing promotes all activities of a company, sales through customer care, advertising, observation and control of the market as well as through appropriate control of own production as Fig. 5.1 Marketing Function in the value chain shows (Kuerble et al., 2016).

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-92357-0_5

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DOI: 10.1007/978-3-030-92357-0_5

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