From Desire to Implementation

Annika Steiber ()
Additional contact information
Annika Steiber: Menlo College

Chapter 13 in Leadership for a Digital World, 2022, pp 107-115 from Springer

Abstract: Abstract Here the author traces the initial stages of introducing Haier’s RenDanHeYi philosophy at GE Appliances (GEA). It was clear that RenDanHeYi would constitute a major disruption of GEA’s previous trajectory, which had focused on cost efficiency, and on maintaining product quality to protect the General Electric brand. Typically, such disruptions must be driven by a powerful force, and in GEA’s case there were two such forces: Haier’s leverage as the new owner, and the appointment of GEA’s former Technology VP Kevin Nolan as the new CEO. Using the analytic framework presented in Chap. 12 , we find that the new CEO first saw change as “desirable” because he was deeply worried about GEA’s course up to that time. Further, he and other senior leaders were persuaded that RenDanHeYi would be “feasible” at GEA since it had worked well at Haier in China, which like GEA made home appliances. Expert but “light-touch” guidance from Haier helped to move the process forward, as GEA’s leaders saw that RenDanHeYi would be implemented with their full participation and input, as opposed to being masterminded from above. Finally, GEA chose to implement RenDanHeYi company-wide without pilot testing, in order to move expeditiously.

Keywords: GE appliances; Haier; RenDanHeYi; Transformation; Disruptive change; Desirability of change; Feasibility of change; Implementation of change; Sustaining change (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-95754-4_13

Ordering information: This item can be ordered from
http://www.springer.com/9783030957544

DOI: 10.1007/978-3-030-95754-4_13

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().