IP as an Important Value Driver for Start-Up Strategies in Established Companies

Beat Weibel () and Rudolf Freytag ()
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Beat Weibel: Siemens AG
Rudolf Freytag: Siemens AG

A chapter in Intellectual Property Management for Start-ups, 2023, pp 193-211 from Springer

Abstract: Abstract Established companies apply two types of start-up strategies to drive innovation and growth: With outside-in start-up strategies, they get access to external start-up innovations; with inside-out start-up strategies, they build independent new innovative businesses. These two strategies are fundamentally different, but they have in common that IP becomes an important value driver when a value-driven IP strategy is pursued. Based on their own experience, the authors show how this approach works in practice and theory.

Keywords: Value-driven IP strategy; Outside-in start-up strategy; Inside-out start-up strategy; Collaboration; Investment; IP due diligence; Business building (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-16993-9_10

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DOI: 10.1007/978-3-031-16993-9_10

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