Introduction

Georg Michalik
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Georg Michalik: cocreation.com

Chapter 1 in Co-Creation Mindset, 2023, pp 1-15 from Springer

Abstract: Abstract What exactly is “co-creation”? What lies behind it? Is it just a trend? Is it just an old idea in a new package? How can we use it in our organizations?

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-21191-1_1

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DOI: 10.1007/978-3-031-21191-1_1

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