Leveraging Car Connectivity in the Automotive Aftermarket and Beyond

Felix Sterk ()
Additional contact information
Felix Sterk: Robert Bosch GmbH, Automotive Aftermarket, Karlsruhe Institute of Technology, Institute of Information Systems and Marketing, Institute of Information Systems and Marketing (IISM)

A chapter in Automotive Aftermarket, 2024, pp 357-370 from Springer

Abstract: Abstract The research objective of this article is to explore and enhance the general understanding of how automotive companies operating in the automotive aftermarket and beyond conceptualize and design business models and leverage platform ecosystems to capture value from connected cars. Since players in the independent aftermarket do not enjoy exclusive in-vehicle data access like original equipment manufacturers (OEMs), they have to rely on alternative technical gateways to access this valuable data source. Our article investigates the various archetypal business models that can be formulated using vehicle data. Subsequently, we focus on one particular archetype among these models. Finally, we adopt the perspective of OEMs and analyze Android Automotive, an operating system developed by Google, which is adopted by multiple manufacturers and holds significant potential as an enabler for future use cases in the independent aftermarket.

Keywords: Platform ecosystems; Business models; Automotive aftermarket; Car connectivity (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-62419-3_17

Ordering information: This item can be ordered from
http://www.springer.com/9783031624193

DOI: 10.1007/978-3-031-62419-3_17

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().