Marketing Information Systems in the Automotive Aftersales Market

Zoran Nikolic ()
Additional contact information
Zoran Nikolic: Wolk & Nikolic After Sales Intelligence GmbH

A chapter in Automotive Aftermarket, 2024, pp 111-137 from Springer

Abstract: Abstract This chapter provides a comprehensive overview of sectoral information and explores examples of marketing information systems (MIS) for managerial decision-making in the automotive marketing industry. It sheds light on the significance of accurate, trustworthy, and comprehensive data evidence required to support professional managers and entrepreneurs in their assessment, planning, and decision-making processes concerning strategies, products, customers, and new markets. By highlighting the importance of reliable data and evidence, this chapter contributes to the understanding that effective decision-making relies on a solid foundation of accurate information. It emphasizes the role of MIS in providing managers with the necessary tools and insights to make informed choices that drive business success. The chapter underscores the value of broad data evidence in assessing market dynamics, identifying opportunities, and developing strategies that align with customer needs and market trends.

Keywords: Marketing information systems; Automotive aftermarket; Marketing strategy; Strategy planning tools (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-62419-3_7

Ordering information: This item can be ordered from
http://www.springer.com/9783031624193

DOI: 10.1007/978-3-031-62419-3_7

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().