Navigating the Technology Landscape

Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Additional contact information
Orestis Georgiou: Ultraleap Ltd.
Mykola Maksymenko: Haiqu Inc.
Stephen Russo: Honeywell Building Automation Inc.

Chapter 9 in R&D Management and Technology Commercialization, 2025, pp 123-140 from Springer

Abstract: Abstract This chapter addresses the complexities of navigating today’s rapidly evolving technology landscape, shaped by disruptive trends, global competition, and the rise of emerging markets. It explores how businesses can discern promising innovations from fleeting fads, balance agility with long-term strategy, and position themselves for success in an increasingly competitive global arena. The chapter introduces key tools and frameworks, such as the Gartner hype cycle, megatrends, the innovation adoption model, disruptive innovation theory, and McKinsey’s three horizons of growth, to help R&D leaders and executives identify and manage opportunities. By leveraging these tools and remaining vigilant against the risks of overhyped technologies and misaligned investments, organizations can strategically navigate the challenges of innovation and chart a path forward.

Keywords: Hype cycle; Impact radar; Megatrends; Innovation adoption; Three horizons (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/978-3-031-86789-7_9

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