Successful Practices in Commercializing Patents

Martin A. Bader (), Oliver Gassmann () and Mark James Thompson ()
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Martin A. Bader: Technische Hochschule Ingolstadt, THI Business School
Oliver Gassmann: University of St. Gallen, Institute of Technology Management
Mark James Thompson: Zurich University of Applied Sciences

Chapter 4 in Patent Management, 2026, pp 99-119 from Springer

Abstract: Abstract The importance of patent commercialization has increased in recent years. The worldwide increase in licensing activities makes this apparent. A distinction must be made between two types of patent commercialization: internal and external. In this chapter, the typical motives and various forms of patent commercialization are explained. This chapter looks at in-licensing and cross-licensing to protect the company’s own products and processes ensuring freedom of action. It also looks at avenues for added value through external commercialization by spinning-off, by means of joint-venture, licensing, or selling the company’s own patents. It describes which marketing channels can be used to commercialize patents. Finally, challenges and central tenants of successful patent exploitation are highlighted.

Date: 2026
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DOI: 10.1007/978-3-032-12030-4_4

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