Checklists for Surveys, Focus Groups, and AI in Market Research

Thomas Dobbelstein () and Wibke Heidig ()
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Thomas Dobbelstein: Baden-Württemberg Cooperative State University
Wibke Heidig: Albstadt-Sigmaringen University

Chapter 10 in Market Research for SMEs, 2026, pp 121-125 from Springer

Abstract: Abstract As a summary and overview, this chapter provides detailed checklists for the preparation and implementation of (quantitative) surveys and (qualitative) focus groups. When applied rigorously and tailored to a specific research problem, these three checklists enable the reliable execution of the relevant data collection instruments.

Date: 2026
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DOI: 10.1007/978-3-032-27765-7_10

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