Conclusion on Market Research in Small and Medium-Sized Enterprises

Thomas Dobbelstein () and Wibke Heidig ()
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Thomas Dobbelstein: Baden-Württemberg Cooperative State University
Wibke Heidig: Albstadt-Sigmaringen University

Chapter 11 in Market Research for SMEs, 2026, pp 127-128 from Springer

Abstract: Abstract Drawing on common information needs in business practice—such as customer satisfaction and the customer journey—this book offers a scientifically grounded yet practical guide to conduct market research independently, serving as a foundation for targeted actions in small and medium-sized enterprises.

Date: 2026
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DOI: 10.1007/978-3-032-27765-7_11

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