From Population to Sample

Thomas Dobbelstein () and Wibke Heidig ()
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Thomas Dobbelstein: Baden-Württemberg Cooperative State University
Wibke Heidig: Albstadt-Sigmaringen University

Chapter 6 in Market Research for SMEs, 2026, pp 53-68 from Springer

Abstract: Abstract The following chapter explains how to properly and purposefully define the target group or population. It discusses the conditions where a sample is required and examines in detail the various methods for drawing samples efficiently. You will receive guidelines to support you to select an appropriate sampling method. Finally, you will find practical tips on how to recruit participants for market research studies.

Date: 2026
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DOI: 10.1007/978-3-032-27765-7_6

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