The Economic Landscape

Henk R. Randau and Olga Medinskaya

Chapter 3 in China Business 2.0, 2015, pp 21-26 from Springer

Abstract: Abstract China has been united for many centuries, but its provinces reveal significant differences in language, tastes in food, fashion, and purchasing power. China’s regions also manifest huge differences in their industrial focus. This can, in many ways, be attributed to the active government promotion of a specific industry, even to the extent that the entire vertical supply chains of these industries are located in such regions. Accordingly, a ‘One China’ company policy cannot be successful in a China 2.0 environment. Instead, managers will have to respond to local tastes through localized marketing, product development, and services.

Keywords: Sichuan Basin; Pearl River Delta; Yangtze River Delta; Container Terminal; Special Economic Zone (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-07677-5_3

Ordering information: This item can be ordered from
http://www.springer.com/9783319076775

DOI: 10.1007/978-3-319-07677-5_3

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().