Influence of the Internet on Value to Customer

Tymoteusz Doligalski
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Tymoteusz Doligalski: Warsaw School of Economics

Chapter 2 in Internet-Based Customer Value Management, 2015, pp 25-80 from Springer

Abstract: Abstract The purpose of this chapter is to discuss the influence of the Internet on the value to customer. In the first part the notion of value to customer and its determinants will be presented. These determiners include: value offered to customers by companies, price levels, and non-financial customer costs. As a part of relationship with customers, companies provide them with the value proposition in exchange for the stream of customer-generated values. Classification of the both types of values will be presented in this chapter. The focus of the subsequent part of the chapter will be on factors which influence Internet-based value proposition, that is: product virtualisation, value co-creation, perception of experience as a value to customer, and network effects. As the summary of the chapter, five strategies of Internet-based competition through value to customers will be discussed.

Keywords: Augmented Reality; Switching Cost; Network Effect; Mass Customisation; Social Networking Service (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-09855-5_2

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DOI: 10.1007/978-3-319-09855-5_2

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