New Product Introduction (NPI)

Gilad Issar and Liat Ramati Navon

Chapter 23 in Operational Excellence, 2016, pp 99-103 from Springer

Abstract: Abstract New product release to the market is a sensitive phase for the organization. In one end too early releases before product is technically mature has its cost consequences. And from the other end a late product release in order to improve product maturity will risk the market opportunity window. COGs and gross margin results, assists in defining optimum product level of maturity for product release timing. Quarterly sales and market share indicates market time window status. This chapter discusses concurrent engineering and detailed product life cycle methodologies in order to financially optimize both market and budget objectives.

Keywords: New product introduction; Product maturity; Time to market; COGs; Gross margin; Concurrent engineering; Product life cycle (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1007/978-3-319-20699-8_23

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