Identity, Segmentation, and Positioning

Pierre Mora
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Pierre Mora: KEDGE Business School

Chapter 3 in Wine Positioning, 2016, pp 31-42 from Springer

Abstract: Abstract Finding its own position in a market will be easier if a firm clearly knows its identity and what its specific values are in its products. In this sense, no positioning is possible without knowing clearly the mission and the vision of the actor at the corporate level.

Keywords: Customer Relationship Management; Wine Industry; Important Share; Wine Consumption; Marketing Policy (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-24481-5_3

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DOI: 10.1007/978-3-319-24481-5_3

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