The Future

Christiane Prange ()
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Christiane Prange: Tongji University

A chapter in Market Entry in China, 2016, pp 223-225 from Springer

Abstract: Abstract What is the future of China? For many people, this question already seems to indicate that China’s future is at risk with concerns, among others, focusing on factual slowdown, this year’s stock-market plunge, and increasing purchasing divergences between rich and poor people. The current development indicates that China’s economy is in a steady slow growth but is heading for better with an economy moving away from pure exporting and instead focusing on services and innovation. Overall developments of China’s economy evidently precede answers to the main questions of this book: What’s the future of marketing in China? What is the role of premium-branded Western products? What is the future of foreign multinational firms in China?

Keywords: China’s economic future; The future of marketing; The future of Western brands; The future of MNCs (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-29139-0_18

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DOI: 10.1007/978-3-319-29139-0_18

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