Can PSA Peugeot Citroën Succeed in China?

Zhuomin Qin ()
Additional contact information
Zhuomin Qin: Tias School for Business and Society

A chapter in Market Entry in China, 2016, pp 45-58 from Springer

Abstract: Abstract The case study presents and evaluates the strategy of the French automobile maker PSA Peugeot Citroën in the Chinese market. Though PSA was one of the pioneers entering the Chinese market, it seemed to barely enjoy a first-mover advantage. As compared to competitors such as GM, the company’s performance decreased under the rapid development of the Chinese automobile market. The case study is mainly based on secondary data acquired from the company’s annual report, industry reviews, and analysis, and online articles.

Keywords: Automotive industry; China; PSA Peugeot Citroën; First mover advantage; Branding (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-29139-0_6

Ordering information: This item can be ordered from
http://www.springer.com/9783319291390

DOI: 10.1007/978-3-319-29139-0_6

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().