 Defining Product ManagementGabriel Steinhardt Chapter Chapter 10 in The Product Manager's Toolkit®, 2017, pp 89-96 from Springer Abstract: Abstract Outbound and inbound activities in product management: This review explains what outbound and inbound activities are, and that the product management domain, fundamentally product marketing and product planning, is simultaneously both outbound and inbound. Product management organizational placement: This review provides the historical context and explains which department product managers should belong and report to. Product marketing organizational placement: This review explains why product marketing needs to organizationally reside within the product management team as opposed to with the marketing department. The fallacy of generalizing: This review explains and deconstructs one of the biggest fallacies in the product management profession—the generalization of product management and of the product manager. Misconceptions about product management: There is a prevailing misconception about what a product manager's job is all about. This review explains what might be the source of this confusion and why nearly every product manager's job description is different. Keywords: Product Planning; Product Management; Executive Management; Marketing Communication; Organizational Placement (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-49998-7_10 Ordering information: This item can be ordered from DOI: 10.1007/978-3-319-49998-7_10 Access Statistics for this chapter More chapters in Management for Professionals from Springer |
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