Crafting Market Requirements

Gabriel Steinhardt

Chapter Chapter 6 in The Product Manager's Toolkit®, 2017, pp 39-50 from Springer

Abstract: Abstract Crafting market requirements is arguably the most important step of the product planning process, after uncovering the market problem. Identifying and articulating market requirements is a task owned by the product planner, who records them in a document aptly named the Market Requirements Document (MRD). Writing market requirements is in part an art form, and this chapter focuses on demystifying the task of crafting quality market requirements using a comprehensive and structured methodology called the Blackblot Procedural Requirements Management Model, a component of the Blackblot PMTK Methodology™. This chapter builds on the concepts and terminology previously introduced in the Blackblot Product Definition Team chapter.

Keywords: Product Concept; Product Planner; Core Functionality; Market Requirement; Deep Snow (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1007/978-3-319-49998-7_6

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