Concept of Marketing

Gabriel Steinhardt

Chapter Chapter 7 in The Product Manager's Toolkit®, 2017, pp 51-62 from Springer

Abstract: Abstract Marketing is an instructive business domain that serves to inform and educate target markets about the value and competitive advantage of a company and its products. The goal of marketing is to build and maintain a preference for a company and its products within the target markets. This chapter provides insight into the concept, structure, and elements of the marketing domain from the Blackblot perspective as defined in the Blackblot PMTK Methodology™.

Keywords: Brand Equity; Marketing Activity; Target Market; Marketing Communication; Product Marketing (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-49998-7_7

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DOI: 10.1007/978-3-319-49998-7_7

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