Anticipating the Future: Strategic Scenarios for Telco Markets and Initial Recommendations for Operators

Peter Krüssel () and Friederike Göbel ()
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Peter Krüssel: Detecon International GmbH
Friederike Göbel: Detecon International GmbH

A chapter in Future Telco, 2019, pp 1-24 from Springer

Abstract: Abstract In the course of digitalization, the cards in the telecommunications industry are being reshuffled. Network operators in particular face unprecedented challenges. In this article we present a model for the derivation of strategic market scenarios for the telecommunications industry and apply it to the German telecommunications market. The scenario Heterogeneous Powerplay is the most advantageous one for network operators. We identify seven levers telcos have to use in order to turn this scenario into reality and to win the race against OTTs.

Keywords: Strategic market scenarios; Future telco; Heterogeneous Powerplay; Integrated heavy asset player; Network based eco-system provider; Telco strategy; Scenario methodology; Player typology; Market structure matrix; Market scenario drivers (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-77724-5_1

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DOI: 10.1007/978-3-319-77724-5_1

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