Generating Value Through Digitalization: Simple and Digital

Andreas Lischka (), Michaela Wolfering-Zoerner () and Eva Faust ()
Additional contact information
Andreas Lischka: Telekom Deutschland GmbH
Michaela Wolfering-Zoerner: Telekom Deutschland GmbH
Eva Faust: Telekom Deutschland GmbH

A chapter in Future Telco, 2019, pp 371-380 from Springer

Abstract: Abstract Telekom has a digital, strategic vision valid throughout the corporate group. A Vision that is driven by customer desires. The strategic orientation of sales and services aims to create a seamless and unified user experience over all the customer journeys and at all customer touchpoints omnichannel management shall focus on competitiveness and value creation. The resulting necessary internal changes are promoted by Telekom management through agile teams, which are guided top-down.

Keywords: Customer Journey; Omnichannel; Digital Vision; Digital Transformation; Touch Points (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-77724-5_33

Ordering information: This item can be ordered from
http://www.springer.com/9783319777245

DOI: 10.1007/978-3-319-77724-5_33

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().