Introduction: Co-creation in the Era of Bottom-Up Economics

Tobias Redlich (), Manuel Moritz () and Jens P. Wulfsberg ()
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Tobias Redlich: Helmut Schmidt University
Manuel Moritz: Helmut Schmidt University
Jens P. Wulfsberg: Helmut Schmidt University

A chapter in Co-Creation, 2019, pp 1-6 from Springer

Abstract: Abstract In many industries, we observe a paradigm shift from traditional firm-centric and top-down value creation towards more open and collaborative bottom-up approaches. Firms’ boundaries dissolve, and external actors can enter the domain of industrial value creation by means of advanced information and communication technologies. Beyond that, we also find examples where people co-create value with others without industrial actors necessarily being involved (e.g. open source communities, makerspaces). Thus, rethinking business as usual in the era of bottom-up economics via the concept of co-creation offers great potentials for both, firms and prosumers.

Keywords: Co-creation; Fourth industrial revolution; Bottom-up economics (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1007/978-3-319-97788-1_1

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