Neuroscience for Business

Argang Ghadiri, Andreas Habermacher and Theo Peters
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Argang Ghadiri: University of Applied Sciences
Andreas Habermacher: ctp, corporate training programmes
Theo Peters: University of Applied Sciences

Chapter 2 in Neuroleadership, 2012, pp 17-53 from Springer

Abstract: Abstract The brain and the neurosciences may be an unexplored field for many readers and so we aim in this chapter to jump into some of the specifics of the brain: to understand how it develops, how it functions and what this means for us. We will start with a very brief history of neuroscience before moving into the brain and its formation and functioning. We will then throw a spotlight on the technology that is driving the research before moving in to some specifics of brain functions that have a key impact on business and how we operate.

Keywords: Cerebral Cortex; Prefrontal Cortex; Diffusion Tensor Image; Emotional Intelligence; Limbic System (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-30165-0_2

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DOI: 10.1007/978-3-642-30165-0_2

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