Neuroscience in Business: Key Protagonists

Argang Ghadiri, Andreas Habermacher and Theo Peters
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Argang Ghadiri: University of Applied Sciences
Andreas Habermacher: ctp, corporate training programmes
Theo Peters: University of Applied Sciences

Chapter 3 in Neuroleadership, 2012, pp 55-68 from Springer

Abstract: Abstract The term “neuroleadership” is not new and neither is the idea of the brain driving human behaviour, interactions, personality and business interactions. This chapter therefore aims to summarise and outline some of the approaches that have been put forward over the years. We have chosen a number of protagonists who have specifically focused on the brain in business. We have not dealt with other names in the field, scientists and authors alike, that have focused on the brain in more general contexts as our purpose is to focus on the brain in specific business administration contexts.

Keywords: Reward System; Business Context; Business Administration; Supportive Leader; Brain Science (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-30165-0_3

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DOI: 10.1007/978-3-642-30165-0_3

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