 Is Your R&D Department Focused on Growth, or Just Its Own Ego?Guido Quelle ()
Chapter 5 in Profitable Growth, 2012, pp 61-73 from Springer Abstract: Abstract Nearly every company has a department, division or business unit that, at least in the broadest sense, is concerned with the topic “research and development” (R&D). In fact, many companies have several different areas that work on different aspects of research and development, which hardly helps to simplify the matter. In some cases these business units are called upon to develop new products and services; in other cases they’ve simply made doing so their job, and no one has raised any objections. As such, the first question in approaching the field of “research and development” is the following: What does R&D mean to you? After having answered this question you will learn why it is important to know how much love a new product needs and how to deal with the R&D debacle that occurs when your experts just focus on their own ego and develop nothing but themselves. In the last part of this chapter you will learn how to make your R&D unit a real innovation platform and how the triage system helps you achieving this. Keywords: Business Unit; Development Department; Sales Department; Innovation Platform; Innovation Leader (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-32787-2_5 Ordering information: This item can be ordered from DOI: 10.1007/978-3-642-32787-2_5 Access Statistics for this chapter More chapters in Management for Professionals from Springer |
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