A Good Product Isn’t Enough: You Need a Growth Process

Guido Quelle ()
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Guido Quelle: Mandat Managementberatung GmbH

Chapter 8 in Profitable Growth, 2012, pp 111-131 from Springer

Abstract: Abstract Growth is not achieved through a one-time feat; it is the result of shared growth-oriented attitudes and patterns of conduct. Viewing growth as a project is just as counterproductive as assuming that a good product range alone is enough to secure your company’s future. What you need is a process that permeates your entire company to promote growth. This primarily consists in finding a suitable methodology, working together in a well-structured way, and actively listening. In this chapter you will get answers to the question how to best keep products and services up-to-date. You will be mad familiar with a seven-step-model of innovation and you will get to know how a standardized methodology can accelerate your innovation process. Finally you will learn different aspects of communication and cooperation that are relevant to the innovation speed in your firm.

Keywords: Target Group; Senior Management; Innovation Project; Personal Attack; Asynchronous Communication (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-3-642-32787-2_8

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