Understanding the Business

Thomas Frisendal ()

Chapter 2 in Design Thinking Business Analysis, 2012, pp 7-13 from Springer

Abstract: Abstract You cannot change something unless you understand it. What can be done to make the reality of the business visible and intuitively easy to understand? Business starts with ideas. From (some of) the idea(s) a business model is created. The business model is then implemented across and among all the necessary places, things and actors such as people, products, capital, fixed assets, customer segments and so forth.

Keywords: Business Rules; Concept Mapping; Design Thinking; Business Understanding; Business Intelligence Context (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-32844-2_2

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DOI: 10.1007/978-3-642-32844-2_2

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