Toward an Engagement-Centric Sports Rights Valuation Model: Using Large-Scale Electrodermal Monitoring to Measure and Value Sports Broadcasting

Pedro R. Almeida (), Pedro S. Moreira and Joseph D. Timson
Additional contact information
Pedro R. Almeida: MindProber, Praça Conde Agrolongo
Pedro S. Moreira: MindProber, Praça Conde Agrolongo
Joseph D. Timson: MindProber, Praça Conde Agrolongo

A chapter in Neuromarketing in Business, 2022, pp 55-66 from Springer

Abstract: Abstract With the massive change in the media broadcasting landscape, and in the way advertising space and sponsorship are sold, there is an opportunity to include the up-to-now intangible aspects of emotional activation as elements in the measurement and valuation of media properties. In this chapter, we illustrate the foundations of our approach to media valuation using psychophysiological indicators of emotional arousal. We will describe the underlying rationale for the use of electrodermal activity measures as indexes of emotional activation as fans are watching live broadcast sports and present our technological and methodological approach to collecting these signals in scale. We will then illustrate with two short use cases. Finally, we lay our vision concerning the development of the industry and the role that emotion measurement may have as a game changer element for ad activation.

Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-658-35185-4_5

Ordering information: This item can be ordered from
http://www.springer.com/9783658351854

DOI: 10.1007/978-3-658-35185-4_5

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().