Love at First Click: Why Emotion Measurement Ensures the Economic Success of Online Services

André Weinreich ()
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André Weinreich: BSP Business & Law School

A chapter in Neuromarketing in Business, 2022, pp 67-77 from Springer

Abstract: Abstract In this chapter, I would like to explain how you can use emotion measurement to make online services commercially successful and ensure sustainable economic success. In doing so, I will clarify the following questions: what are emotions anyway? What do emotions have to do with user-centered design? Why does the emotional impact of online services influence user behavior and economic success? What factors determine the emotional impact? How do you achieve a favorable emotional impact? Using emolyzr as an example, I will show how to apply neuroscientific methods to measure emotions in space and time and how you can use such emotion data to realize user-centered design.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-658-35185-4_6

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DOI: 10.1007/978-3-658-35185-4_6

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