“The Good, The Bad and The Ugly”: Data Requirements and Formats for a Successful and Cost-Effective Implementation

Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar ()
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Sascha Stürze: Analyx GmbH
Markus Hoyer: Analyx GmbH
Claudio Righetti: Analyx GmbH
Matthias Rasztar: Dr. August Oetker Nahrungsmittel KG

Chapter 10 in Agile Marketing Performance Management, 2022, pp 91-98 from Springer

Abstract: Abstract Data availability and cost-effective data consolidation are often in the spotlight in discussions with service providers, especially for pilot projects. Not infrequently, this element is the great unknown factor in the providers’ calculations and can be the largest independent cost block in a PoC.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-658-38053-3_10

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DOI: 10.1007/978-3-658-38053-3_10

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