Core Story: Finding a Common Denominator

Christine Erlach () and Michael Müller ()
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Christine Erlach: NARRATA Consult
Michael Müller: Stuttgart Media University

A chapter in Narrative Organizations, 2020, pp 121-125 from Springer

Abstract: Abstract A core story tells an organization’s central message in concentrated form. Ideally, each story that is being told in an organization refers back to this central message. Core stories follow the narrative schema of beginning/transformation/end. They may be core narratives that adhere exactly to this schema or model stories exemplifying the central message. The development process of a core story usually goes through two stages. During a first workshop the story is developed as a core narrative by closely examining the shared story of an organization and distilling its central features. A second workshop then revisits the resulting narrative and refines or adjusts it where needed.

Date: 2020
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DOI: 10.1007/978-3-662-61421-1_11

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