90-Second Backstory: Saying a Lot in a Short Time

Karin Thier
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Karin Thier: NARRATA Consult

A chapter in Narrative Organizations, 2020, pp 173-178 from Springer

Abstract: Abstract The 90-second backstory is a short story of roughly one and a half minutes about a person or a company that is meant to build trust. The kinds of stories storytellers tell about themselves decide whether or not others are willing to place faith in them. In the case of companies, these others are its customers, colleagues, or the public. The 90-second backstory asks four guiding questions that quickly steer the listener to central personal narratives such as the storyteller’s biography. The method is also useful for large-scale events, e.g., whenever the question about the backstory of an organization comes up.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-662-61421-1_19

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DOI: 10.1007/978-3-662-61421-1_19

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