Stories: What Organizations Are Made Of

Christine Erlach () and Michael Müller ()
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Christine Erlach: NARRATA Consult
Michael Müller: Stuttgart Media University

A chapter in Narrative Organizations, 2020, pp 11-30 from Springer

Abstract: Abstract Humans are “storytelling animals.” Stories color our memories, communications with others, and attitudes toward change. They help us learn from the past, build our identity, inform our actions, and plan for the future. Social systems, including organizations, are built from the sum of the stories that are being told about them. This makes organizations narrative systems by default, whether or not their members are fully aware of this. Organizations that understand themselves as machines or bodies can only capture a very small portion of the hidden qualities that shape their internal coordination, communication, and purpose when compared to those that see themselves as narrative systems.

Date: 2020
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DOI: 10.1007/978-3-662-61421-1_2

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