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Narrative Change Architecture: Making Change Accessible

Christine Erlach () and Michael Müller ()
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Christine Erlach: NARRATA Consult
Michael Müller: Stuttgart Media University

A chapter in Narrative Organizations, 2020, pp 193-198 from Springer

Abstract: Abstract Stories are always about change. Therefore, it makes sense to support change processes with narrative methods: When we think of change processes as stories, we need to know the starting point of each process well, i.e., the present state of the organization. This state also reveals a lot about the hidden aspects of the organization’s culture. Too many change processes are destined to fail because these latent, concealed attitudes and beliefs among employees remain unknown. A narrative change architecture can be built on this current state, and if a change story is told until its end, it can open and motivate employees for the intended change.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-662-61421-1_22

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DOI: 10.1007/978-3-662-61421-1_22

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