Engineer Open Innovation-Based Business Model Developing Circle

JinHyo Joseph Yun
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JinHyo Joseph Yun: Tenured Researcher of DGIST and Professor of Open Innovation Academy of SOItmC

Chapter 13 in Business Model Design Compass, 2017, pp 199-216 from Springer

Abstract: Abstract This chapter explores cases which exemplify the development process and methods of engineer open innovation (OI)-based business models (BMs). To provide an introduction to engineer open innovation business models, three cases, i.e., that of Elon Musk with Tesla Motors and SpaceX, that of Larry Page and Sergey Brin with Google, and that of Steve Jobs and Steve Wozniak with Apple, are presented. In addition, a detailed explanation of each of the five steps in the engineer business model circle is provided with key factors and templates.

Keywords: Engineer; Elon Musk; Larry Page; Sergey Brin; Steve Jobs; Steve Wozniak; Engineer business model circle (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1007/978-981-10-4128-0_13

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