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Case V: Alibaba: A Decade-Long Road to Financial Services

Xiaoming Zhu ()
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Xiaoming Zhu: China Europe International Business School

A chapter in China's Technology Innovators, 2018, pp 83-109 from Springer

Abstract: Abstract In September of 2012 during Alifest, Jack Ma the founder of the world’s largest E-commerce platform, Alibaba group, decided the future of the company would focus on three core businesses ‘platform, finance, and data’. Since then, Ali has been very active in the field of finance, simultaneously extending new business, launching new products, adjusting their organizational structure and much more.

Keywords: Alibaba Group; Petty Loan; Ali Finance; Alipay; Yuebao (search for similar items in EconPapers)
Date: 2018
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DOI: 10.1007/978-981-10-5388-7_5

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