Case IX: IBM’s Launch of Its Cognitive Business Strategy

Xiaoming Zhu ()
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Xiaoming Zhu: China Europe International Business School

A chapter in Emerging Champions in the Digital Economy, 2019, pp 241-268 from Springer

Abstract: Abstract According to the Q4 2015 financial report of IBM (International Business Machines Corporation), revenue for that quarter marked an 8.5% quarter-on-quarter decrease, making it the 15th consecutive quarter with a quarter-on-quarter decrease in revenue. According to the 2015 annual report, the combined annual revenue was $81.741 billion, down by 11.9% from the previous year, indicating the company’s annual revenue had been going downwards since 2012 (In 2012, IBM’s annual revenue was down by 2.3%).

Date: 2019
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DOI: 10.1007/978-981-13-2628-8_11

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