Chasing the Dream: Canwangda’s Journey of Cross-Border E-Commerce

Xin Li ()
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Xin Li: Jiangsu University

A chapter in Casebook of Chinese Business Management, 2022, pp 49-54 from Springer

Abstract: Abstract This case describes the entrepreneurial process at Canwangda E-commerce Co., Ltd., (Canwangda) and how the founders Wang Li and Can Wang seized a market opportunity. It discusses entrepreneurial motivation, the actual elements required for entrepreneurial business implementation, the steps taken to maintain customer connections, and the entrepreneurial approach to scale expansion in cross-border e-commerce. This case provides a guide for readers on entrepreneurial motivation and opportunity development, entrepreneurial process and relationships, among other entrepreneurial key factors.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-16-8074-8_5

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DOI: 10.1007/978-981-16-8074-8_5

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