A Great Florist: The Initial Heart of the Founder of the Dongxin International Flower Company

Mingyue Fan () and Limin Wang
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Mingyue Fan: Jiangsu University
Limin Wang: Jiangsu University

A chapter in Casebook of Chinese Business Management, 2022, pp 75-81 from Springer

Abstract: Abstract Tianjin Dongxin Intl Flowers Co., Ltd., popularly called Dongxin Flowers, represents a new paradigm of modern urban agriculture dominated by scientific and technological research and development, industrial production, and unified marketing. Tieshun Yang is the founder and president of it. This case study discusses the development of Dongxin Flowers. It focuses on issues surrounding Tieshun Yang’s entrepreneurial opportunity identification and spirit of entrepreneurship. Through careful consideration of this case study against the background of actively building modern urban agriculture, readers can come to understand and appreciate how entrepreneurs establish their mission as they develop and harness their entrepreneurial traits. This case can also be used in courses such as “Entrepreneurship Management,” to gain a better understanding of the relevant theoretical knowledge presented.

Date: 2022
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DOI: 10.1007/978-981-16-8074-8_8

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