Insights from Alibaba’s Digital Transformation
Xiaodong Ma ()
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Xiaodong Ma: Suzhou Guoyun Data Technology Co., Ltd.
Chapter Chapter 15 in Methodology for Digital Transformation, 2023, pp 225-237 from Springer
Abstract:
Abstract As an advocate and pioneer in digital transformation, Alibaba (abbreviated as “Ali”) has led the industry in successfully achieving digital transformation. The immeasurable benefits of its successful transformation have encouraged many companies to delve into digitalization proactively. The digital transformation of Taobao, in particular, has provided endless references and takeaways for other companies. This Chapter further outlines these contents.
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-19-9111-0_15
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DOI: 10.1007/978-981-19-9111-0_15
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